7 Indian fashion tastemakers and trendsetters you should be following on Instagram now!
The Indian fashion industry, like every other industry in India, is evolving fast. Keeping up with all the launches, shows and trends can make your head spin. Lucky for you we’ve come up with a list of India’s fashion tastemakers and trendsetters who’ll keep you a few steps ahead. In addition to following @MyTrousseauFashion on Instagram and @mytrousseau on Twitter, here’s our list of 7 Indian fashion insiders to follow…
WHO? ?Fashion Features Editor at Vogue India/ Badass chick
WHY? She?s the epitome of the global Indian. Her role with Vogue takes her to the most coveted shows and hottest parties in India and all over the world. But she?s just as happy celebrating the Ganesha festival with the aam janta (everyman) of Mumbai! Think a boho-chic Anna Wintour who describes herself as ?shameless but never shameful?!
HOW? Follow behavebandana on Instagram/ @behavebandana?on Twitter.
WHO? Creative Director at Indian fashion label HUEMN.
WHY? Because the guy is a seriously cool dresser and he has a crazy beard that I?m kind of scared of but also fascinated by. But also because he?s part of the new generation of Indian fashion going global- the Huemn collections are contemporary (almost futuristic) with an element of traditional Indian handcraft.
HOW? Follow pranavkirti on Instagram and @pranavkirti on Twitter & _huemn on Instagram and @huemn_studio7 on Twitter.
WHO? A-List Bollywood Stylist/ Author and owner of online Indian Fashion portal Pernia?s Pop-Up Shop
WHY? As a stylist your job is to get your client and her wardrobe noticed. And Pernia did just that with her styling on the movie Aisha, elevating Sonam Kapoor to fashion royalty. She?s now launched the much lauded Pernia?s Pop Up Shop, bringing designer Indian fashion to a global platform. And last week she launched her book, Be Stylish with Pernia Quershi. She?s clearly got her finger on the pulse of Indian fashion and will even tell you how to put it together.
HOW? Follow PerniaQ on Instagram and?@PerniaQureshi?on Twitter?& perniaspopupshop?and?@PerniasPopUp?on Twitter.
WHO? Do I really need to explain??
WHY? Because there?s no arguing with genius. He?s the trendsetter when it comes to Indian couture and bridal wear. So if you want to know what everyone will be wearing next wedding season, follow Mr Mukerjee on Instagram.
HOW? Follow Sabyasachi Mukherjee on Instagram and?@The_Sabyasachi?on Twitter.
WHO? Bollywood actress/media darling and proud Indian fashion ambassador
WHY? She?s the face of modern Indian fashion. Not only are Desi designers and European fashion houses alike are falling over their silk jerseys to dress her- she?s courted by every major brand out there, so if it?s ?in?, she?s in it and you?ll want to see it! Plus she’s a dedicated instragrammer giving us regular insights into her glamorous life!
HOW? Follow @sonamkapoor on Instagram and?@sonamakapoor on Twitter.
WHO? Fashion Director at Satya Paul and her eponymous label, House of Masaba
WHY? She?s done the impossible- in her role as creative director of Satya Paul, she?s reinvented the sari! Her use of unconventional prints and wild colour combination has made the sari young and fun! And she?s another dedicated instagrammer- from her collections; to behind the scenes; candid family shots and even an odd quote thrown in now and again. Her instagram account is insta-inspiration!
HOW? Follow @masabagupta on Instagram and?@MasabaG?on Twitter.
Bungalow 8/ Maithili Ahluwalia
WHO? Owner of Bungalow 8, Mumbai?s renowned concept store.
WHY? Bungalow 8 is perhaps the trendiest store in all of India. It offers a wide range of carefully selected fashion collections, jewellery, accessories and Indian inspired goodies for your interiors. Maithili goes far and wide to source the best finds for her store, which would make her instagram offerings a must see.
HOW? Unfortunately they?re not actually on Instagram yet, but I figure it?s only a matter of time, so keep an eye out. Until then if you?d like to find out more about Bungalow Eight visit their facebook page (website?s currently under construction) and?@Bungaloweight?on Twitter.
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